How to Grow Your Dishy Subscribers on Instagram & TikTok

We've watched countless creators build thriving communities of hundreds (even thousands!) of paying subscribers by following some simple growth strategies. Ready to transform your cooking content into a sustainable business? Let's dive in!

Your Launch Game Plan

Make Some Noise!

The moment you set up your Dishy is the moment to go all-out. Post to your Instagram story, create a celebratory main feed post, share on TikTok, and spread the word across all your channels. This isn't the time to be shy—your launch deserves fanfare!

Create a launch week strategy:

• Day 1: Big announcement post with a tour of your Dishy page

• Day 2-3: Share sneak peeks of exclusive recipes

• Day 4-5: Highlight testimonials from early subscribers

Smart Pricing Experiments

Dishy gives you complete control over your pricing strategy. Start by being selective about which recipes go behind the paywall. Consider this approach:

1. Offer several crowd-pleasing recipes for free to build your email list

2. Create premium content that showcases your unique expertise

3. Use Dishy's dashboard to experiment with different price points

4. Monitor which recipes drive the most subscriptions

Track, Analyze, Adapt

Your Dishy dashboard is a goldmine of insights. Regularly check:

• Which recipes generate the most interest

• Where your traffic comes from

• Viewing trends and patterns

• Subscriber conversion rates

Use this data to inform your content strategy and promotional efforts.

Long-term Core Growth Strategies

These fundamental approaches separate wildly successful Dishy creators from those who struggle to gain traction.

Keep It Simple: One Link, One Focus

Your bio link is prime digital real estate—treat it like gold! When you're growing your Dishy, that link should lead to one place only: your beautifully customized Dishy homepage. No more juggling multiple links or losing followers in a maze of options.

Since Dishy integrates seamlessly with both TikTok and Instagram, setup is instantaneous. Your followers stay in their familiar mobile environment, making it effortless for them to explore your recipes and subscribe. Update your bio to clearly mention your Dishy page and make it the star of your content strategy.

Get Real, Get Personal

Here's the truth: recipe creators who show their faces and speak authentically convert followers into subscribers at much higher rates. Jump on camera and share your passion! Tell your audience about the exclusive recipes you're creating, the cooking techniques you're perfecting, and the community you're building.

Share your story—why did you start this culinary journey? What makes your recipes special? Whether it's through polished reels or spontaneous stories, authentic connection drives conversions.

Spell Out the Delicious Details

Your followers need to understand exactly what they're getting when they subscribe. With Dishy's flexible platform, you control what's free and what's behind the paywall. Be strategic and transparent:

• Highlight your free recipes to attract new subscribers

• Showcase premium content that makes paid subscriptions irresistible

• Talk about your email newsletters where you share cooking tips and behind-the-scenes content

• Mention how subscribers get first access to new recipes

Remember, Dishy protects your recipes—they're yours and yours alone. Make sure your audience knows they're supporting original content directly from you.

Repetition is Your Friend

Think you're mentioning your Dishy too much? You're probably not mentioning it enough! Your followers miss posts, algorithms change, and new people discover you daily. Work mentions of your Dishy naturally into:

• Recipe reveal videos

• Cooking process reels

• Ingredient shopping stories

• Kitchen tips and tricks

• Weekly meal prep content

Track your Dishy dashboard to see which recipes get the most views and where your traffic originates. Use these insights to refine your promotion strategy.

The Bottom Line

Growing your Dishy subscribers isn't about aggressive selling—it's about consistently sharing your passion for cooking and helping your community discover the value you provide. You've created something special with your recipes, and Dishy gives you the perfect platform to share them while building a sustainable creator business.

Ready to turn your culinary creativity into a thriving subscription business? Your Dishy journey starts with that first post. Make it count, stay consistent, and watch your community of food lovers grow! 🚀👩‍🍳